Tools Needed to Succeed at Internet Marketing

Without the proper tools you will not succeed in your Internet business ventures. That's a guarantee!

A carpenter can't build a house without a hammer and nails. It's just that simple.

If you don't acquire the proper tools for your Internet marketing business, you're not going to succeed. Period.

So, what tools do you need?


Tool #1 – A Website...
You may have heard it before, but until you get your own web site, you will not have very much success with your marketing efforts.

The number one reason you need to get your own web site is so you can brand yourself. Branding allows you to become known around the Internet. It gives you a unique personality on the Internet and sets you apart from the millions of others out there.

Another big reason you want a web site of your own is so you can control the content. When you start to run your blog you want to be able to advertise products on it. Many of the free blog solutions do not allow you to do any sort of advertising. There have been many marketers who have lost their blogs on a free blog site due to violation of the advertising policies. If you own your web site, within the terms of the hosting company, you can control the content on that site.

I host all of my web sites with Hostgator.com .


Tool #2 – An Autoresponder...
“The money is in the list.” You've probably heard it a million times. If you don't have an autoresponder, you will not be able to build and maintain a list of any significant size.

An autoresponder is basically a service that will allow you to email your leads on a scheduled or on-demand basis. A good autoresponder service will allow you to create a series of emails to start sending your subscribers immediately. This is useful to create an e-course or to set up a series of emails that will allow you to automatically sell your own or affiliate products over time. You should also be able to send out a broadcast email on-demand to your list using your autoresponder service. This will allow you to promote the latest affiliate promotions to your list as they come out.

The number one reason to use an autoresponder is that it allows you to build a relationship with your subscribers.
Developing a relationship is very important in your Internet Marketing efforts. How many times have you received a promotion for some new product, and waited to see if you receive the same promotion from a specific marketer you like? I've done that a number of times, if for nothing more than to be loyal to a friend. I've even passed over some incredible bonuses to purchase through the link of a friend!

So, you need an autoresponder in order to build a relationship with your list. The better the relationship the more sales you'll make.

The best autoresponder i have found AND the one i use for all my IM is trafficwave

Now, before you get upset about the idea of selling to your friends, think of it this way. If you purchase something from Amazon.com, you'll receive several offers a week from them. Buy something from your favorite online clothes store, you'll start getting more offers to your inbox. The point is, when people buy something from you, the expect to be sold something else. If you don't try to sell them anything else, they will leave your list and you're business will go broke.

Bottom line, you need to build a relationship with your list, and you make offers to them to make an income.


Tool #3 – A Product...
Now, when I first heard that I had to have a product of my own, my first thought was, “There is no way I can create a product.” If you're just starting out, I'm sure you probably feel the same way.

However, last year I discovered a secret, you don't have to create a product from scratch!

There are two types of products that you can use so you don't have to create your own product.

The first is PLR products. Private Label Rights or PLR is a product that basically someone else creates from scratch, and sells you the rights to modify it and call it your own. Up until this product you're reading right now, all of my products have been modified PLR. (Shh, don't tell anyone, I've done very well building my list with those products that I didn't write myself!) ;-)

PLR gives you the opportunity to create a unique product without having to come up with it yourself. However, if used incorrectly you can get yourself into a lot of trouble. To learn more about how to correctly use PLR check out PLR Secrets Exposed. This course will teach you all you need to know about how to use PLR effectively. You can get a Free Membership to PLR Secrets Exposed Here.

The other type of product is a product that you can rebrand. Rebrandable products are created by someone else but they allow you to change the links to their recommended resources to your own affiliate links. Usually when you purchase the rebranding rights you are given a rebranding package which usually includes a rebranding software that allows you to put your affiliate ids into the product. A new type of rebranding is online rebranding where you don't actually receive a rebranding software, but you put your links into a page online then are allowed to download the product already rebranded.
Recently two services have opened up that allow you to rebrand high quality products online. These services give you the ability to brand products online, then you can download the branded version to give away.

Viral Ebook Explosion allows you to rebrand ebooks that have been created by well known names in Internet Marketing like Liz Tomey, Mike Filsaime, and more. Your Free Membership to Viral Ebook Explosion allows you to rebrand these high quality ebooks online. It is excellent point-n-click rebranding.
Get your Free Membership to Viral Ebook Explosion Here.

Another great service is Butterfly Reports. This service gives you access to hundreds of rebrandable reports in many different niches, not just Internet Marketing. Again you can rebrand these reports online then give them away to build viral traffic.
Get your Free Membership to Butterfly Reports Here.


Both types of products, PLR and Branded, give you a product that you can give away without you having to go through the process of creating a product from scratch.

I said “give away” up above and that is the reason you want a product. If you can give away a product of value to someone in exchange for their name and email address, that is how you build your list. Once you build your list, you can then market to that list any time you want. That is what puts you on the road to success.

To recap, you need 3 tools in order to start your Internet business down the path to success. 1 – A web site so you can control the content. 2 – An autoresponder so you can follow up with your prospects. 3 – A product that you can give away to entice people to join your list.