What Are Keywords?

 So What are Keywords, And why Are They so Important?


Once you’ve decided to start your own online business, you’ll first want to get a firm grasp on how your potential customers use the Internet.  In particular, you’ll need to learn what exactly they use the Internet for.
It would certainly be great for your company if every person who logged on was doing so because they had their credit cards in hand, and were looking to buy precisely the kinds of products and services you offer services.  But of course this isn’t the case.

Rather, most people use the Internet to get information.  That search for information often takes the form of trying to answer questions that these individuals have been unable to find answers for elsewhere.

So how do people tend to go about finding answers to their questions?  As you might guess, these days most Internet users tend to rely upon search engines like Google, Bing (Microsoft’s new search engine) and Yahoo.  While most Internet users will have heard of (and probably used) at least one of these three search engines, there are also hundreds of other search engines available.  However, those other search engines generate far less traffic than the big three (Google alone garners over 2/3 of the Internet search traffic), so we’ll focus our attention on the big ones.

As you probably know, a person uses a search engine like Google by typing a word or phrase into the search box.  This specific word or phrase is the key to your business success, because the word or phrase indicates exactly what that person is looking for.

Let’s say, for example, that the individual is interested in losing weight.  If they type the phrase “weight loss” into Google, the search results page will provide two things, paid and organic search results.  Go ahead and Google “weight loss.”

Notice the yellow box at the top of the page, and the narrow column that runs down the right side of the page.  These are paid search results – companies have paid Google to have their text (and links to their company websites) displayed whenever someone searches on the term “weight loss”.  Not surprisingly, you can see that these companies appear to be selling weight loss and diet products and services.

The majority of the page displays the so-called “organic” or search results.  This means that the Google search engine determined these web pages to be most naturally (or “organically”) related to the phrase “weight loss”.  The phrase “weight loss” is what we refer to as a “keyword term”.  You can see the importance of the keyword term by the fact that the phrase “weight loss” is highlighted throughout both the organic search results and the paid search results.

In order to maximize your business opportunities, you’ll need to research and identify the terms and phrases that potential customers will use when they look for the kinds of products and services you’re selling.

After identifying those keywords, you could certainly launch a paid advertising campaign like the ones mentioned above.  This would be an easy way of driving lots of relevant traffic to your website, right?

Unfortunately, because of the level of competition for the attention of prospective customers, it’s very easy for beginning advertisers (and even some advertisers with more experience) to end up spending a lot of money but have very little to show for it.

New web business owners will probably want to wait to do paid advertising until they are more firmly established, and instead focus on getting the best organic search results placement for their website.  You can do this by using keyword research skills and optimizing your website accordingly.





 Other sites of interest: 

About the Author
 http://www.whoisdwaynequist.com

Copy Paste Systems Review| is it Real or Scam| Fast and Easy Money
http://copypastesystemsreview.blinkweb.com 


Extremely Fast Weight Loss 
http://bit.ly/cuJbRn  

An Introduction to Keyword Research.

If you’re reading this article, then you probably already know you want to set up your own online business.  But it can be difficult (and a little overwhelming) to know where to start.  In fact, once you start doing your own research on where to begin, you may come across advice that could seem contradictory.

The fact that there is so much advice out there (some of which is sometimes contradictory) shouldn’t be surprising.  Keyword research is as much an art as it is a science, and the Internet search engines that use keywords have very complicated (and proprietary) processes for determining which web pages show up in search results, and in which orders.

Although some of the inner workings of search engines are not made public (which leads to a number of different “experts” claiming that they have discovered the secrets), it’s generally accepted that one of the immutable truths for search engine success is the importance of keyword research.  And despite the cacophony of viewpoints, keyword research, and the entire keyword optimization process, is a skill (or ability, depending on how you look at it) that anyone can learn.

Key Components of Keyword Research

Keyword research is ultimately designed to help you find highly targeted traffic, position yourself well in search engine results, and find a niche market that you can build your business around.  Key components of keyword research include understanding:

* The definition of keywords and keyword phrases in the context of Internet search engines
* How Internet search engines use keyword phrases to provide the search results to their users
* The concept of “targeted visitors”, and how this is an essential part of your keyword research process
* Finding a niche market to focus your keyword research efforts
* The concept of competition for search engine traffic
* The various tools that you can use to perform quick, accurate, and generally free research
* Promoting your business and website by using the basic keyword concepts

Keyword research means your prospects will be able to find you when they’re searching for your valuable information.  The search engines will position you in the top pages of their results.  Your competition will be sidestepped, and eventually shoved aside, and you’ll be able to build a profitable business from the get go instead of struggling, throwing the metaphorical spaghetti at the wall to see what sticks, and losing money along the way.

Keyword research, when conducted with a specific strategy, can lead you to a online business that sells. It doesn’t matter what your business model is, what you’re marketing or who your audience is, you and your business will profit when you integrate keyword research into your business building strategy from day one.


To learn more about the author check out  http://www.whoisdwaynequist.com

How to Attract Targeted Visitors

You began your online business in order to make money, right?  Well, it's probably apparent you’ll have a greater chance of making more money from individuals who are interested in the kinds of products and services you sell.

Let’s use the example that you run a website that promotes a product or service, which helps people lose weight.  So, the types of people you want to find and visit your website are those who are interested in becoming thinner.  Conversely, if a visitor to your website isn’t particularly interested in losing weight (but is instead searching the Internet because they’re interested in video games or gardening), then it’s unlikely that they’re going to convert into a paying customer.

This is the concept of a “targeted visitor” – a person who is already in your website’s topic before they find your website and see the products and services you offer.

It’s not hard to see why the most successful web business are those who get traffic comprised of individuals who are already interested in the products or services offered by that business.  So it’s essential to your success that you build you individual website pages to contain and focus on the individual keywords that relate to your products and services.

In addition, it’s likely that your appearances on a given search results page won’t be limited just to pages on your own website.  The search engine is likely to find and list many “external” resources, too.  These will include marketing-type materials that you may publish through other websites.

Go ahead and type a generic search term or phrase into your favorite search engine.  Chances are that near the top of the natural search results there will be links to external aggregations sites like YouTube and EzineArticles.  This is something that you want to emulate as well.

So in order to make sure you’re driving the greatest number of targeted visitors to your website as possible, you first need to create a site in which each web page is focused on the particular keyword terms and phrases that you’ll identify.  Second, you’ll support this by creating promotional materials (again, using the relevant keyword terms and phrases), and making sure these are properly distributed on the Internet.

Finally, once your website is live, make sure to submit your web address directly to the major search engines.  Each search engine has a page that permits you to do this:

Google’s is at  http://www.google.com/addurl/?continue=/addurl

Yahoo’s is at  http://searchmarketing.yahoo.com/srchsb/ssb.php

and Microsoft’s is at  http://www.bing.com/docs/submit.aspx

  The search engines would eventually find your pages, of course, but using these quick submission forms helps the process move forward more quickly.

One resource  that I have found to be VERY helpful in getting visitors is:

How To Get Visitors  http://bit.ly/aa8Z9M

Another one is:

Free Traffic Volcano   http://bit.ly/alNesy